CASSIES AWARD: JOE BOXER TAKES BRONZE
With Hudson’s Bay Company going through massive changes, it felt like a good time to refresh Joe Boxer’s brand image.
Geared towards the ‘real life’ man, the re-brand featured a new logo and tagline “It’s what’s underneath”, as well as refreshed packaging, in-store displays, POS and a new website. Working together with a outstanding team of strategists, big thinkers and accomplished creatives, we relaunched the brand with great success. This success was recognized by our friends at Strategy Online, read the full coverage here.