Designing & Distributing Joe Boxer since 1985
Joe Boxer began as a very simple idea: what would happen if the most basic and utilitarian element of men’s clothing was made to reflect humour, fashion, and the shifting trends of popular culture?

Our Brand soul is Everyday Fun!
Since the label’s inception in 1985, Joe Boxer has been the market leader in men’s novelty boxer shorts. Our products are bold, graphic, humourous, affordable and above all entertaining. We provide our consumers with the means to experience Everyday Fun in a unique, imaginative, creative way. We know that our customer wants to be bold and adventurous and we provide products that meet our customer’s day to day needs – always with fun in mind!

Interested in Joe Boxer? Click here to contact our sales team.